9 Intuitive Design Trends in 2017 (Part 2)
- Alice Jung
- April 5, 2017
Our generation is very familiar with a human-centric design. It permeates every aspect of our lives, from mobile applications to multi-dimensional cinema. Apple’s iPhone and iOS definitely contributed a big part by the way they used a design that mimics humans that appeal to emotion. As our visual stimulation is most closely connected our feelings and emotions, the definition of good design is now intuitive and smooth which makes us feel comfortable in interaction. It also applies to the way the language is used. Big companies like Google and Apple use conversational communication systems (Google Now and Siri) rather than a dry and formal format. This only confirms that human-centric design is the way to go—the closer you get to that point, more successful you will be at targeting your audience in the way you desire. There are 5 more intuitive design trends that are leading web/application design.
5. Reactive Motion and Animation
Reactive motion and animation are great ways to emphasize the main content in advance to users taking any actions when the page opens. This sets a good initial interaction with the users and it can help them navigate through the website. It also cues users to change their interaction to the way that you intended which gives more control on the designer and developer side. For example, if you want to highlight a donation button, instead of placing a big and obnoxious icon at the bottom of a page, you can utilize microinteractions to detect the scroll going through the designated page and have the button zoom in or get little bigger at the right time. It’s a way to give users subtle guidance rather than hitting them over the head. For more info click the link below.
6. Conversational Interaction
As we mentioned in our Google SEO article, search engine usage is becoming more conversational. When Apple introduced Siri, it became clear that natural speaking would become the trend. It understands important keywords in our daily conversational commands, it retains previous information even when we go back on our words, and uses humor. It’s only getting more human-like. So will it be for web UI. Taglines and web copies are also becoming more natural language interfaces. This affects how chatbots and SEO keywords work as well.
7. Contextual Interaction
Using users’ data algorithm, specially with smart phones and tablet being spread out that detects the check-in’s and locations, contextual awareness became only viral. Web and app developers are making systems that can be more tailored to user’s environment to make websites extremely contextual and responsive. For example, Google Maps now shows restaurants, gas stations, and cafes nearby and shows ratings as well. With this trend, website or an application that calculates the user’s contextual information will definitely be a winner.
8. A11y Accessibility
A11y accessibility makes a website accessible to those with disabilities. Optimizing your website to be A11y complaint ensures your work benefits a wider population. It can gather data from a larger and more varied pool people, your website will potentially rank higher, and it will increase your conversions since you are dealing with more people. The web is for everyone. If you’re looking for ways to make your website fully A11y compliant, these 10 resources can help: http://zurb.us/2nbkYNg
9. Deep-rooted Customization
Even though there are leading UI trends worldwide, which started from New Zealand, there are certain cultures that don’t necessarily follow the changes. It’s not because they don’t have up-to-date technology. This is a case of information exceeding design. For example, South Korea is host to a popular website called Naver (naver.com), which features everything including email, news, blogs, shopping, and more. Almost everyone in South Korea uses Naver as their portal to the internet. It is so popular that not even Google could break through. Yet Naver has a similar interface as Yahoo which is notoriously cluttered from trying to present too much information on one page. This case represents how it has a huge cultural aspect in which people think of efficiency. Even with different interfaces, there still is one thing in common in both designs. It’s penetrating more and more in people’s lives and more information gets generated to find more specific patterns by case.
- The Pie