CodiePie https://www.codiepie.com Everyone Gets A Slice! Wed, 02 Jan 2019 19:40:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.0 Social Media Course Curriculum Module 1 https://www.codiepie.com/the-pie/workforce-development-training/social-media-course-curriculum-module-1/ https://www.codiepie.com/the-pie/workforce-development-training/social-media-course-curriculum-module-1/#respond Sat, 30 Jun 2018 23:24:18 +0000 https://www.codiepie.com/?p=969

Course Overview

Facebook Part I

Facebook Part II

Instagram

Twitter


Community Management and Influencer Outreach

Pinterest

Introduction to SEO Part I

Google+

More SEO Part II

Free Blog With WordPress

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Make Social Media Work For (Rather Than Against) Your Mental Health https://www.codiepie.com/mental-health/make-social-media-work-for-rather-than-against-your-mental-health/ https://www.codiepie.com/mental-health/make-social-media-work-for-rather-than-against-your-mental-health/#respond Thu, 24 May 2018 02:35:28 +0000 https://www.codiepie.com/?p=963

 

Concerns about the negative impacts of social media have dominated public debate. However recent studies show there are clear health benefits to being online and connected.

-Joanna Egan.

 

That’s right. Facebook isn’t all bad for your mental health.

 

Actively interacting with people — especially sharing messages, posts, and comments with close friends and reminiscing about past interactions — is linked to improvements in well-being.

 

From “Facebook: We know we’re bad for your mental health, here’s how to fix it

 

First Manage Those Pesky Notifications You Receive On Your Mobile Device

 

Over 60% of people see social media content on their smartphones. This can be a can of worms. Notifications from Facebook, for example, can create endless distractions, and if you’re already a Facebook junkie, it can disrupt the normal flow of your day. A good idea is to go into settings and turn off notifications for certain stretches of time requiring your full attention. Another is to only allow notifications to be sent at a specific time.

 

Another good idea is to move your social media app icons on your phone farther down to the right. That forces you to scroll over one or more times to open it. That will make you less likely to go to your app at inopportune moments.

 

Relieve social isolation and loneliness by opening up new communication pathways

 

Social media offers the chance to connect with others, and offers enough anonymity to allow people with mental illness to express themselves safely. The privacy anonymity that screen time offers means it’s safer to publicly express your thoughts or talk about personal experiences in ways that you otherwise may not do in person.

 

Take full control over your privacy and anonymity

 

Emotions expressed on Facebook can affect your mood. It can even provoke instances of elation or depression. In some ways, exposure to Facebook has been called “emotionally contagious”, and if can affect even your mental health. And now there’s research data to back it up, and there’s a term to describe it. Social psychologists call it emotional contagion. Keep this emotional contagion positive by preventing the negative kind, and you can do this with a few steps.

 

While it’s true that social media is far too often used as a playground for cyber-bullies and trolls, that doesn’t necessarily have to be. All social channels allow you to set privacy settings. You can decide just how much of yourself you’re comfortable to reveal and to whom. It requires that you be specific and intentional about who can see you or your content, and who allow interacting with you. Here are specific ways you can do this.

 

If you already have a personal Facebook or Twitter account, create another, separate account. If you’re not comfortable using your name, create an alias. If you don’t want to use your own photo, use one of your pet dog, cat, or an object. If you want to be creative, make a graphic or logo instead of a selfie.

 

If you want to vent, a perfect place is by an anonymous Twitter account.

 

If you want full privacy, set it to 100%, and this won’t stop you from taking part in discussions with full anonymity if you choose.

 

You have full freedom to decide only close friends or family can see or respond to your posts, and no one else. For more on how to do this on Facebook, try this article by Wired magazine.

 

For Twitter, go here.

 

For Instagram, go here.

 

Take full control over what you see

 

“The mind is a garden, and our wills; our gardeners” – Shakespeare

 

We hear much about algorithms these days. Algorithms look at the content, posts, and people you have been engaging with, to determine what to show you on your feed. Facebook, Twitter, and Instagram will show you less of what you hide and more of what you engage with. Engage with care!

 

Curate your social media feed to benefit your mental health. We take in a lot from social media, and it’s important to protect our mental health by taking control of what we view! Unfollow social media accounts that have you feel bad about yourself. You can think of your news feed as a garden, where you must constantly be on the lookout for weeds and remove them on a regular basis to keep your garden flourishing. Only follow and friend accounts that provide encouragement, inspiration, genuine humor, and or useful information.

 

Don’t feel guilty about regularly uncluttering your feed by unfollowing or unfriending certain people. You can also block certain people from viewing or commenting on your posts. You can do all this in Settings.

 

Inspire healthy lifestyle changes

 

We’re kidding, right? Actually no. Social media can be used as a motivational tool to achieve healthy lifestyle goals such as quitting smoking or attending the gym on a regular basis. Announcing a goal via social media and regularly posting about it promotes accountability to others, creating positive reinforcement from friends and stimulating an online “social support system” which may lead the aspirant to form or join other communities dedicated to similar pursuits. This is a classic case of “positive emotional contagion.”

 

Research has proven that sharing a goal publicly not only promotes accountability but helps one to stay focused, and dramatically increases one’s chance of success, whether it be weight loss or sobriety for recovering addict/alcoholics. Provided you carefully select who to follow and interact with you, you can count on positive reinforcement when you announce a goal.

 

Ignite uncensored discussions on  important issues

 

The media tends to shy away from discussing certain controversial topics. These include issues about mental health, prevention, and the need for change. Social media doesn’t have to be merely a cesspool of fake news and trolls. It provides the necessary opportunity and a forum where we can have uncensored discussions about issues that matter.  As for the occasional haters, you know that you can block them. If you want to create your own discussion forum, many places let you do that for free. Reddit and Quora are just two examples of them.

 

If you’re feeling bold enough to host your own Twitter chat, here’s a twitter chat 101, an excellent article on how to get started.

 

Make social support and interventions possible

 

A common dilemma among people with mental illness (including depression) is the reluctance to talk to people closest to them about their problems. More and more young people are turning to the Internet for health advice, including topics such as contraception, acne treatments, etc. Far from being a singularly-destructive force in their development, social media can, in fact, do quite the opposite.

 

On Instagram alone, there is an abundance of places where you can receive a diet of motivational messages, healthy advice, online peer support, and information useful for recovery or seeking help.

 

https://spoonuniversity.com/lifestyle/10-mental-health-instagram-accounts-you-need-to-follow 

 

https://themighty.com/2016/12/what-mental-health-instagram-accounts-to-follow/

 

Build community by Joining Local Meetups 

 

Did you know that Meetup.com is a social media channel? Although one of the most widely used for things such as these, Meetup isn’t the only place to connect with local organizations, groups, and clubs, or to network with people having similar interests. Nowadays all social media provides the geo-location feature that allows you to filter for events that are only local.  These may range from people who share a love of playing bridge to groups for recovering addicts. Try Facebook Groups, for example.

 

Find Online Support From Facebook Groups

 

A billion people now are regularly using Facebook groups. There are numerous support groups hosted on Facebook. There are plenty of support groups for addiction recovery, depression, bipolar disorder, and more.

 

https://www.facebook.com/groups/?category=discover

 

You can also easily set up your own Facebook group, and all you need is a business page or personal profile. For more information, go here.

 

Strengthen existing relationships

 

Meetup.com is just one example of how social media can build new relationships. Social media (and not only Twitter) can also help manage relationships, especially with those who live far away, thus breaking down geographical barriers. It can also be helpful at maintaining relationships for those with disabilities, such as elderly individuals, and people with physical handicaps that limit mobility and prevent travel outside the home. Far from increasing isolation, social media can provide alternative means of finding support, even helping to lift depression, and as Meetups have shown, can provide a healthy excuse to go outside rather than stay cooped up indoors or hunched over a computer.

 

Now Addressing The Downsides To Social Media

 

Completely Avoid Screen Time 30 Minutes Before Bedtime

 

Insomnia is no joke, and recent studies show that the widespread use of smartphones is worsening it. The brain naturally creates the hormone, melatonin, that regulates the sleep-wake cycle. Light from video screens at the usual bedtime will affect the melatonin production, which in turn gives the body the impression you aren’t ready for sleep.

 

To make matters worse, the screen emits a light that suggests to the brain that it is still daytime, which also disrupts the biological clock. Research shows that people who go to bed immediately after time spent on the screen are prone to insomnia and sleep deprivation.

 

Avoid screen devices at least 30 minutes before bedtime to give your brain a rest and the correct signal that it is time for sleep.

 

Keep That Phone Screen Away From Your Bedside

 

Keeping one’s smartphone close to the face is harmful in more than one way. In addition, it subconsciously creates the impression that if it’s not time to go to sleep yet, whether you’re aware of it or not, which can further disrupt the sleep-wake cycle.

 

All this is not to mention that all smartphones emit a low-level radiation similar to a microwave oven. Sleeping with a phone next to your bed is exposing you to this over 6, 7, 8, or longer hours, depending on your sleep. There’s a reason why we’re often advised to not stay to close to a microwave while it’s running.

 

Keep your phone on the opposite side of the room when you sleep. This will help you avoid the temptation to reach over and grab your phone.

 

 

Taken together, these are a starter list or tips and ideas that you can run with. In order to make your social media work for you, only requires a few proactive steps. Do these, first, and enjoy the benefits later. We will write more on this topic in a future article.

 

https://www.psychologytoday.com/blog/sex-murder-and-the-meaning-life/201404/7-ways-facebook-is-bad-your-mental-health

http://www.huffingtonpost.com/2014/05/07/social-media-mental-health_n_5268108.html

https://etd.library.emory.edu/view/record/pid/emory:f7rkj

http://nperov.com/health/social-networking-bad-mental-health/

https://www.psychologytoday.com/blog/sex-murder-and-the-meaning-life/201404/7-ways-facebook-is-bad-your-mental-health

http://degreed.com/blog/top-10-ways-social-media-affects-mental-health/

Neutral – good and bad

http://www.medicalnewstoday.com/articles/275361.php

http://www.ivillage.ca/health/womens-health/10-good-and-bad-ways-social-media-affects-your-mental-health

Upsides to Social Media

http://au.professionals.reachout.com/benefits-of-internet-and-social-media

http://time.com/3764869/panoply-social-networks-mental-health-health-depression/

http://www.theguardian.com/technology/2015/feb/05/timetotalk-is-social-media-helping-people-talk-about-mental-health

http://www.mind.org.uk/information-support/your-stories/is-social-networking-good-for-your-mental-health/#.VVEJhflVhBc

https://www.infoxchange.net.au/news/social-media-good-news-mental-health

http://www.womhealth.org.au/healthy-lifestyle/191-health-benefits-of-social-media

http://www.psychiatrictimes.com/career/benefits-social-media-mental-health-practices-part-2

http://www.med.upenn.edu/chbr/documents/AmyGonzales-PublicHealthandSocialMediaTalk.pdf

 

Originally published: https://paintedbrain.org/social-media/make-social-media-work-for-rather-than-against-your-mental-health/

 

Kevin Naruse is the Social Media Director at the Painted Brain, and a web developer, social media consultant, and blogger. You can visit his site kevinnaruse.com.

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Facebook Insights for Dummies: Use this Free Tool to Your Advantage https://www.codiepie.com/the-pie/facebook-insights-for-dummies-use-this-free-tool-to-your-advantage/ https://www.codiepie.com/the-pie/facebook-insights-for-dummies-use-this-free-tool-to-your-advantage/#respond Fri, 11 May 2018 06:31:49 +0000 https://www.codiepie.com/?p=955 If you are running a Facebook page for a business or a nonprofit organization, Facebook Insights are absolutely indispensable. Now the good news: It’s a free tool and it’s available for all Facebook Business Pages. If you have a regular Facebook profile and not a business page, you will first need to create one, which you can do by going to Facebook Create A Page option here.

Some questions people often have to ask about Facebook Insights is:

  • What am I supposed to look for?
  • Do I have to be good with numbers?
  • Do I need to understand all the analytics jargon?
  • Do I need to know how to create elaborate analytics reports on charts and spreadsheets?

…and the questions pile up. It may sound more than a bit intimidating.

Here are some things you can start doing right away. It will only take about 10 minutes in one sitting, and you will be on the upward path of growing your Facebook community. These don’t involve any of the heavy analytics jargon, or key performance indicators (KPI), or really any number-crunching. So rest easy, this really is a lot simpler than it needs to be – at least at first. Eventually – you may become a social media analytics ninja, but it starts first with following some best practices already proven by experts. In time, all the KPI will start making actual sense.

First – make it a daily habit

Take at least 10 minutes looking at Facebook Insights each day. It doesn’t necessarily have to be every day, but it should be done frequently and consistently. Don’t let a week slide by before you visit Insights.

Facebook Insights overview panel

Facebook Insights overview panel

How sensible would it be if you were on weight loss plan, and you didn’t weigh yourself every so often to gauge your progress? Ridiculous right? It’s no exaggeration to say that it applies just as much here. Every time we post on Facebook, we are “talking to our audience”, and that is half the conversation. Facebook Insights, or Facebook analytics, is the “listening” part.

Don’t forget to look for that orange bar everytime you visit Insights!

While you’re here on Insights, don’t let a session go by where you don’t check your “reach”.

 

Click on Posts (also under Insights) to check your engagement rate.

Notice the section “All Posts Published“? Scroll down and you will see your post history and all the engagement metrics for each.

Play this game with yourself before you make each post

Before you post, make it a habit to ask yourself this question first:

  • How big should that orange bar be when I see it on Insights later?

Then make a mental note to revisit this post later on Facebook Insights to see where that orange bar stacks up.

its all about that orange bar

its all about that orange bar

Always ask yourself – how shareable is it?

How shareable is this content? Will people in your user community want to share this? In the end, what makes your post viral is the number of times it is shared. Certainly, likes and comments add up, but sharing is truly the stuff of “virality”. Go for viral hands down, each time. If someone is going to share your content, chances are, they will most certainly like the post, and possibly make a comment or two. Why else would they share it if not for liking that post in the first place?

It’s all about that orange bar!

It's all about that orange bar!

It’s all about that orange bar!

You’ll notice that probably 80% to 90% of your posts will perform as expected. There will also be certain posts you noticed didn’t perform as well as it could have.

For those posts that don’t perform so well or exceed expectations, that’s another story, and one well worth considering.

Find out what’s working, and replicate it

If you find a post doing exceptionally well, or even those that do better than average, do some investigating, without getting heavy into metrics. I’m not saying that metrics don’t have their place in social media analytics – they do, but it makes a lot more sense once we have the fundamentals down.

Ask yourself these questions:

  • Was it the copy?
  • What it the picture?
  • Was it the topic?
  • Was it the timing of the post?

The answers may surprise you, other times it may not, but knowing what people like is crucial, and that’s what makes Insights so much more important.

See what’s not working, and find out WHY

If you find a post performing well below your expectations, consider asking yourself these same questions:

  • Was it the copy?
  • What it the picture?
  • Was it the topic?
  • Was it the timing of the post?

The answers to these questions may not arise immediately. However, done over time, as a matter of habit, these questions will sharpen your focus, and over time you will notice patterns arise that may begin to answer these questions, not just on one post, but on recurring patterns or issues that you would otherwise have missed.

Do this for at least 5 days in a row, and it will all start making better sense, enough to take your analytics proficiency a step further. That’s when you are ready to move on to the next step, a more in-depth understanding of what all the metrics mean, and how to beat the Facebook algorithm.

For starters, here are two Facebook hacks you can employ to start beating the algorithm and staying ahead of the curve:

Use Facebook Live Video

Since it was rolled out last May 2016, Facebook has been promoting heavily this new feature that allows you to record and stream live video on your feed. Facebook will give preferential treatment to pages that use them, so use them whenever possible and when appropriate. Facebook will love you for it.

When posting video, upload it directly to Facebook

You hear that right! It might be tempting to upload a video onto Youtube or Vimeo, and then share a link to it on Facebook. If you want to make a dent in staying ahead of the competition, you will get much more juice if you upload that video instead directly to Facebook, and avoid simply making a link post out of it.

For those of you that aren’t newbies and would like to take a step further in mastering analytics, I will have another article for Facebook Insights coming soon!

A sneak peek at what’s ahead – a deeper dive into insights

What matters more – reach or engagement, and what really is engagement?

Facebook posts – under the hood and what all the numbers mean…

Sources and Recommended Reading:

http://www.socialmediaexaminer.com/how-to-use-facebook-insights-to-improve-engagement/?utm_source=SMEPage&utm_medium=SumoMe&utm_campaign=twitter

http://www.adweek.com/socialtimes/post-clicks-other-clicks-are-important-metrics-for-facebook-page-admins-too/300388

http://www.jonloomer.com/2013/10/07/facebook-metrics-meaning-confused/

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7 WAYS SOCIAL MEDIA CAN BENEFIT MENTAL HEALTH https://www.codiepie.com/mental-health/7-ways-social-media-can-benefit-mental-health/ https://www.codiepie.com/mental-health/7-ways-social-media-can-benefit-mental-health/#respond Thu, 03 May 2018 19:31:25 +0000 https://www.codiepie.com/?p=950 Originally published on paintedbrain.org.

It turns out that emotions expressed on Facebook can affect your mood. It can even provoke instances of elation or depression. In some ways, exposure to Facebook has been called “emotionally contagious”, and if can affect even your mental health. And now there’s research data to back it up.

http://guardianlv.com/2013/08/facebook-causes-depression-new-study-says/

Much research has been devoted to studying the downside of social media. Many of them are in fact, legitimate. For example, addiction to social media is an epidemic among our nation’s teens, and this seems to be the case everywhere. Potential downsides of social media are many, as you can see below. Yet nearly half of the sources I reviewed, suggested possible benefits as well. What the negative findings seem to overlook are the many positive effects social media has on its users. In other words, the use of Facebook, Twitter, etc, can be good or bad, depending on how it is used. Sound familiar? “Concerns about the negative impacts of social media have dominated public debate. However recent studies show there are clear health benefits to being online and connected.” -Joanna Egan. Women’s Health Here are some frequently-overlooked positive effects that social media can have on mental health:

Relieve social isolation and loneliness by opening up new communication pathways

Social media offers the chance to connect with others, and offers enough anonymity to allow people with mental illness to express themselves without revealing their identities. In other words, it allows self-expression without the danger of stigma.

Inspire healthy lifestyle changes

We’re kidding, right? Actually no. Social media can be used as a motivational tool to achieve healthy lifestyle goals such as quitting smoking or attending the gym on a regular basis. Announcing a goal via social media and regularly posting about it promotes accountability to others, creating positive reinforcement from friends and stimulating an online “social support system” which may lead the aspirant to form or join other communities dedicated to similar pursuits. This is a classic case of “positive emotional contagion.” Research has proven that sharing a goal publicly not only promotes accountability but helps one to stay focused, and dramatically increases one’s chance of success, whether it be weight loss, or sobriety for recovering addict/alcoholics.

Aid medical research for mental health professionals

Social media can benefit therapists and psychiatrists by extending their reach. Mental health professionals are increasingly using social networking tools such as Facebook, Tumblr, and Pinterest to collect data that can be used in research, and to connect with other professionals in the online community.

Make social support and interventions possible

Twenty-four hour suicide prevention hotlines aren’t the only sources of intervention. An increasing number of websites are now offering support through social media channels. These sites often provide anonymous forums for people to connect, share personal experiences, and many even allows them to sign up for an SMS service to receive daily advice, motivational messages, and information useful for recovery or seeking help.

Build community by Joining Local Meetups

Did you know that Meetup.com is a social media channel? Although one of the most widely used for things such as these, Meetup isn’t the only place to connect with local organizations, groups, and clubs, or to network with people having similar interests. Twitter has a feature called Tweetups, which are face-to-face meetups involving people with similar interests that are organized online. These may range from people who share a love of playing bridge to groups for recovering addicts. New relationships resulting from tweetups are ubiquitous nowadays, and we can thank Twitter for that.

Strengthen existing relationships

Tweetups are just one example of how social media can build new relationships. Social media (and not only Twitter) can also help manage relationships, especially with those who live far away, thus breaking down geographical barriers. It can also be helpful at maintaining relationships for those with disabilities, such as elderly individuals, and people with physical handicaps that limit mobility and prevent travel outside the home. Far from increasing isolation, social media can provide alternative means of finding support, even helping to lift depression, and as Tweetups have shown, can provide a healthy excuse to go outside rather than stay cooped up indoors or hunched over a computer.

Provide teens with opportunities to develop technical and other skills needed to function in society.

A common dilemma among people with mental illness (including depression) is the reluctance to talk to people closest to them about their problems. More and more young people are turning to the Internet for health advice, including topics such as contraception, acne treatments, etc. Far from being a singularly-destructive force in their development, social media can, in fact, do quite the opposite. Many teens will post online what they are reluctant to share with their parents. For troubled youth, this may make early intervention by concerned friends and peers more possible. For others, it provides a rich opportunity to experiment with different modes of creative self-expression, which in itself is therapeutic. While it is impossible to deny the dangers of social media, parents may choose to focus on the positive uses of online media in order to promote better online habits in their children.

Cons

Facebook Causes Depression New Study Says

 

Kevin Naruse is the social media director at the Painted Brain and social media consultant specializing in nonprofits and social enterprises. You can visit his blog at kevinnaruse.com.

 

http://www.huffingtonpost.com/2014/05/07/social-media-mental-health_n_5268108.html

https://etd.library.emory.edu/view/record/pid/emory:f7rkj

http://nperov.com/health/social-networking-bad-mental-health/

https://www.psychologytoday.com/blog/sex-murder-and-the-meaning-life/201404/7-ways-facebook-is-bad-your-mental-health

http://degreed.com/blog/top-10-ways-social-media-affects-mental-health/

Neutral – good and bad

http://www.medicalnewstoday.com/articles/275361.php

http://www.ivillage.ca/health/womens-health/10-good-and-bad-ways-social-media-affects-your-mental-health

Pros

http://au.professionals.reachout.com/benefits-of-internet-and-social-media

http://time.com/3764869/panoply-social-networks-mental-health-health-depression/

http://www.theguardian.com/technology/2015/feb/05/timetotalk-is-social-media-helping-people-talk-about-mental-health

http://www.mind.org.uk/information-support/your-stories/is-social-networking-good-for-your-mental-health/#.VVEJhflVhBc

https://www.infoxchange.net.au/news/social-media-good-news-mental-health

http://www.womhealth.org.au/healthy-lifestyle/191-health-benefits-of-social-media

http://www.psychiatrictimes.com/career/benefits-social-media-mental-health-practices-part-2

http://www.med.upenn.edu/chbr/documents/AmyGonzales-PublicHealthandSocialMediaTalk.pdf

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Coding For Mental Health https://www.codiepie.com/the-pie/coding-for-mental-health/ https://www.codiepie.com/the-pie/coding-for-mental-health/#respond Thu, 07 Sep 2017 22:18:53 +0000 https://www.codiepie.com/?p=879 MISSION:

We envision the Los Angeles treatment centers for mental health and substance abuse, to incentivize recovery for clients through the integration of a purpose-driven peer model focused on the pedagogy of tech and job placement.

PROBLEM:

Most recovery facilities don’t have the capacity to individualize clinical support and provide practical skills training workshops. Individuals lacking motivation, capacity, or the understanding of their full potential have a harder time being adherent with services and medication.

SOLUTION:

Through our curriculum and peer coding group leaders we train participants in the latest mobile and web application development technologies in languages such as HTML5, CSS, jQuery, Javascript, Java, Python, C#, and Frameworks and Content Management Systems including React Native, Bootstrap, Android Studio, and WordPress. Members acquiring new skills and purpose tend to socialize more and show compliance toward clinical support.

SOCIAL TECH APPLICANT RECOVERY (STAR) MODEL:

Like most popular apps and smartphones; updating and upgrading is a must and to reflect that practice is to show the scalability in its program development, target market, and benchmarks. When you look at the existing recovery models across the Los Angeles region, you’ll notice the majority of them haven’t updated their programs’ operational framework since it first opened its doors, giving you the same results; ergo ten-year-old statistics remain to be on a downward slope with an increase of homeless youth, incarceration, and mental health challenges. We couldn’t agree with this statement when applying it to the app markets of tech; statistics vary and fluctuate on a weekly to monthly basis. If we are adamant of updating our apps, why wouldn’t we be adamant of updating our justice system, recovery model, and internal programming?

BRING CODING WORKSHOPS TO YOUR CENTER:

Is your organization interested in having our peer group leaders run coding workshops at your wellness center or housing facility? Contact us at hello@codiepie.com or simply click here. Please specify how many groups you’d like us to run per week or month in the message field.

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FREE Way$ to Beat the Facebook Algorithm https://www.codiepie.com/the-pie/free-ways-to-beat-the-facebook-algorithm/ https://www.codiepie.com/the-pie/free-ways-to-beat-the-facebook-algorithm/#comments Sat, 10 Jun 2017 01:01:27 +0000 https://www.codiepie.com/?p=825 What is a Social Media Algorithm? : A system to rank users and business pages based on their popularity (engagement)
Recently the Facebook and Instagram algorithm has been evolving rapidly, making it more sophisticated and intelligent than ever. They did this to enhance user experience. There are still ways to beat the algorithm without gaming the system.
DO:
1. Use live videos frequently.
2. Upload video directly to Facebook  – not through VIMEO or YOUTUBE.
3. Long videos are preferred.
4. Always use images or video posts over plain caption.
5. Use emojis frequently in your captions.
DON’T
1. Don’t use SHARE in your caption, “please share with your friends”. Facebook will penalize you and give your next post less reach. On FB live however you can say please share because they won’t “see or “hear” that.
2. Avoid click-bait. Examples: “You won’t believe this!”, “This may shock you….”
3. Post a link to Youtube video.Video thumbnail looks ugly and takes you away from Facebook page, and they hate that.

4. Hashtag heavy caption

 

Kevin Naruse
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The Psychology Behind UX Design https://www.codiepie.com/the-pie/the-psychology-behind-ux-design/ https://www.codiepie.com/the-pie/the-psychology-behind-ux-design/#respond Tue, 02 May 2017 23:24:16 +0000 https://www.codiepie.com/?p=722 Even though there are a lot of psychological factors that we learn in classes, books, and podcasts, we often don’t think about or attach names of theories to our actions or experiences on a daily basis. The lack of symbolic interactionism and state recognition leaves us guessing what successfully assessed data can lead to in design. Quantifying data and deciphering the priority of content drives the user experience and thus proves the power of psychology in UX design.

Psychology is the study of the mind. One of the primary reasons we study the mind is to figure out why people do what they do, and it bestows many advantages to different aspects of our lives: relationships, work life, business, design, and ultimately, helping oneself and one another. Yes, it, of course, applies to such a big part of the design! Specifically, UX design has many cognitive and social psychological components that can be utilized.

A reason to study our minds primarily before studying design is clear: technology changes constantly and quickly, but our operating systems (our brains) don’t change.

To give a brief overview of our brain function regarding UX design, there are 3 components that we can keep in mind. We will mostly focus on the limbic system that holds mood, memory, and hormone control. Like life experience with stored emotions, it is the part where we’re constantly looking for novel things. One of the reasons why video games and other media are becoming more and more sensual and outrageous is because of this part of the brain. The saliency of new technologies and new ideas constantly get old and we seek new things. The mammalian aspect of this holds emotion versions and affinity. This makes you continue what makes you feel good and avoid what you don’t like. The reptilian aspect consists of 4 F’s: fight, flight, feeding, and fornication—all survival needs.

Our logical brain is the cerebral cortex. However, it is very expensive to use as it burns a quarter of our body’s lasting calories. It has delayed gratification and it calculates the consequences of our actions. The track of how information travels around in our brain is in this order: brainstem, limbic system, and neocortex, which normally doesn’t go all the way to the neocortex. This means that 95% of our actions and decision making are pre-conscious. And we normally make a gut decision first and then we rationalize it unconsciously. Unfortunately, there is no such thing as a completely “logical decision” since there is no way to separation decisions from our feelings.

Therefore, as UX designers, we must be able to keep the attention of salient seeking, lazy, and easily distracted people. And we must make the user experience simple, engaging, and personal.

What are some ways?
First, limit choices. Research shows that the average person can keep about 4 non-rehearsed things in short term memory. Giving them too many choices in your category, whether in sales or navigating in any way on your website, is not a good idea. For example, a fashion merchandising website would do well to present fewer main categories and have more sub-categories at the request of the user. Let’s say you are looking for a skirt for your friend’s wedding, the choices you would want to filter would be men vs. women, then top vs. bottom, which naturally would lead you to the skirt category. Forcing the user to deal with all possible categories at once can be overwhelming and can lead to user data overload may cause them to be a one-time buyer or lose interest altogether.

The second component is to make choices obvious. Remember, our brain is constantly exposed to many different websites and ads. The user is not going to try to look for something for more than 15-30 seconds. If you are trying to direct them to make a choice or respond to a call to action, make the path to get there very clear. Use animation sparingly and wisely since animations almost always draw attention compared to other call to action tools. It can be a distraction when it is used with no purpose.

Third, manipulate things with visual bias. We constantly learn in social psychology classes that context and situations are powerful. People are not aware of the previous intention we have as we design the website, and they are not going to use the expensive brain part as they are navigating as a user. Therefore, use visual manipulation to guide your user the way you planned. We can always use priming, framing, highlighting, and other context around objects. For example, in sales, people tend to anchor onto the first thing they see, so sales experts often recommend putting the highest priced items first. And then as they continue to shop and as prices decrease, it may cause them to see those lower priced items as a reasonable compromise and sales will increase.

These are just some of the psychological tools that can be utilized in UX Design. We can always get creative with some basic and advanced psychological research and factors from neuropsychology to business psychology. We will dig deeper with some of the useful and practical rudimentaries in design that are related to psychology in the “Psychology Behind UX” series.


Citation:
Tim Ash. Context and the power of Framing: An Irrational Approach to Increasing Online Conversions [Webinar] In User Testing.
Retrieved from http://info.usertesting.com/OnDemandWebinarContextandthePowerofFramingApr2015_ViewVideo.html

Matthew Lieberman, Ph.D. (9.29.09) Social Psychology Lecture, UCLA, Psych 135
Retrieved from https://www.youtube.com/watch?v=V17Ead_YAxc

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9 Intuitive Design Trends in 2017 (Part 2) https://www.codiepie.com/the-pie/9-intuitive-design-trends-in-2017-part-2/ https://www.codiepie.com/the-pie/9-intuitive-design-trends-in-2017-part-2/#respond Wed, 05 Apr 2017 08:48:43 +0000 https://www.codiepie.com/?p=665 Our generation is very familiar with a human-centric design. It permeates every aspect of our lives, from mobile applications to multi-dimensional cinema. Apple’s iPhone and iOS definitely contributed a big part by the way they used a design that mimics humans that appeal to emotion. As our visual stimulation is most closely connected our feelings and emotions, the definition of good design is now intuitive and smooth which makes us feel comfortable in interaction. It also applies to the way the language is used. Big companies like Google and Apple use conversational communication systems (Google Now and Siri) rather than a dry and formal format. This only confirms that human-centric design is the way to go—the closer you get to that point, more successful you will be at targeting your audience in the way you desire. There are 5 more intuitive design trends that are leading web/application design.

5. Reactive Motion and Animation
Reactive motion and animation are great ways to emphasize the main content in advance to users taking any actions when the page opens. This sets a good initial interaction with the users and it can help them navigate through the website. It also cues users to change their interaction to the way that you intended which gives more control on the designer and developer side. For example, if you want to highlight a donation button, instead of placing a big and obnoxious icon at the bottom of a page, you can utilize microinteractions to detect the scroll going through the designated page and have the button zoom in or get little bigger at the right time. It’s a way to give users subtle guidance rather than hitting them over the head. For more info click the link below.
https://uxplanet.org/best-practices-for-microinteractions-9456211aeed0

6. Conversational Interaction
As we mentioned in our Google SEO article, search engine usage is becoming more conversational. When Apple introduced Siri, it became clear that natural speaking would become the trend. It understands important keywords in our daily conversational commands, it retains previous information even when we go back on our words, and uses humor. It’s only getting more human-like. So will it be for web UI. Taglines and web copies are also becoming more natural language interfaces. This affects how chatbots and SEO keywords work as well.

7. Contextual Interaction
Using users’ data algorithm, specially with smart phones and tablet being spread out that detects the check-in’s and locations, contextual awareness became only viral. Web and app developers are making systems that can be more tailored to user’s environment to make websites extremely contextual and responsive. For example, Google Maps now shows restaurants, gas stations, and cafes nearby and shows ratings as well. With this trend, website or an application that calculates the user’s contextual information will definitely be a winner.

8. A11y Accessibility

A11y accessibility makes a website accessible to those with disabilities. Optimizing your website to be A11y complaint ensures your work benefits a wider population. It can gather data from a larger and more varied pool people, your website will potentially rank higher, and it will increase your conversions since you are dealing with more people. The web is for everyone. If you’re looking for ways to make your website fully A11y compliant, these 10 resources can help: http://zurb.us/2nbkYNg

9. Deep-rooted Customization

Even though there are leading UI trends worldwide, which started from New Zealand, there are certain cultures that don’t necessarily follow the changes. It’s not because they don’t have up-to-date technology. This is a case of information exceeding design. For example, South Korea is host to a popular website called Naver (naver.com), which features everything including email, news, blogs, shopping, and more. Almost everyone in South Korea uses Naver as their portal to the internet. It is so popular that not even Google could break through. Yet Naver has a similar interface as Yahoo which is notoriously cluttered from trying to present too much information on one page. This case represents how it has a huge cultural aspect in which people think of efficiency. Even with different interfaces, there still is one thing in common in both designs. It’s penetrating more and more in people’s lives and more information gets generated to find more specific patterns by case.

 

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9 Intuitive Design Trends in 2017 (Part 1) https://www.codiepie.com/the-pie/9-design-trends-in-2017-part-1/ https://www.codiepie.com/the-pie/9-design-trends-in-2017-part-1/#respond Wed, 15 Mar 2017 08:54:37 +0000 https://www.codiepie.com/?p=553 UX/UI design trend is constantly changing and for UX/UI designers, it sometimes can seem overwhelming. However, if you focus on the general flow of the trends, it is easy to utilize it as a skeleton to your unique design. In 2017, it got simpler, bolder, and more user-friendly. There are 10 UX/UI design trends that are both visual and technical. We will go over the first five visual components in this article.

1. Monochromatic Color Schemes

Monochromic color scheme is using single base color and shades and tints and tones of the hue. It starts with a single hue and you use a palette using derivatives of that color. To create Monochromic color palette, you can use tools such as Adobe Color CC. It creates a sense of harmony and simplicity when you use monochromic colors. It also simplifies the design process because you don’t have to worry about matching colors. It can make a strong brand impression especially with a strong or unusual base color. If you need an accent color to make an element pop, you can always make a sharp contrast by using the darkest or the brightest version of the color or an opposite color.

2. Vertical menus and arrows

The horizontal menu has been in trend for about three years, but the trend is now going back to the vertical menu. It is more useful to recognize the hierarchy of the menu specially when there are a lot of sub-menus. It is used normally on the left side for better visibility but depending on the website, right side menu can work well also. Moreover, another upcoming trend is two side menus when there are a lot of menu items, these can be divided into two broader categories on each side.

3. Full Screen Forms

Forms can make the website look very cluttered easily when it is not done well. Full screen overlay forms cut distractions for users to fill out completely as well as to prevent them from opening up another page. This method has encouraged users to complete the full form and from abandoning it in the middle of answering them.

4. Responsive Even With Large Screen Design

When we think of responsive design, we think of how well it works with shrinking of the screen sizes into tablet and mobile. However, it is commonly disregarded that growing segment of users with larch scale monitors. This requires increasing pixel densities. From the most current data, it shows that they are on displays of 1920 x 1080 or higher.

5. Split-screen Design

Split screen can be used to highlight a contrast, display text with images, and compare and contrast two different products. Splitting images and words with different color background or texture can be useful for more organized presence of the site as well. It is a new refreshing way to display different types of contents. It is another way of good categorizing the appropriate content.

]]> https://www.codiepie.com/the-pie/9-design-trends-in-2017-part-1/feed/ 0 Be the BFF with Google SEO https://www.codiepie.com/the-pie/be-the-bff-with-googld-seo/ https://www.codiepie.com/the-pie/be-the-bff-with-googld-seo/#comments Wed, 15 Mar 2017 06:46:35 +0000 https://www.codiepie.com/?p=546 Awesome SEO is having high web traffic which means, being well indexed on all major search engines. There are so many ways in establishing your keywords with search engines such as google and yahoo. The tips and tricks listed below are some of the ways you can have your website keywords to pull rank in increasing your website visibility.  There are four categories you may want to consider: keywords, frequency, relevance, and competition.

Keywords

1. Purchase a domain name with the keyword. 

2. Set up several blog sites aggregating to your main site pumping it up with keywords specific to your business or business brand.

3. Bold the words you would like indexed within copies of your site. 

4. Use Microdata or JSON-LD. This way,  you are able to specify a data structure that search-bot can digest and easily store. In other words, control the way you would like your data to be indexed. 

5. Generate articles that support the validity and the relevance of those keywords.

6. Tag your post with the keywords.

7. Use Metadata.

8. Hyperlink those keywords in the URL.

9. Use social media platforms to run campaigns with those keywords in them.

10. Utilize Site-mapping using third-party applications to automate the process of updating all content data including your keywords.

11. Remember, Google favors wikipedia.com, freebase.com, and all google media content– utilize them.

12. Google has attempted to make searching more like speaking to a friend, meaning, there is a rise in natural language forms that aim to get user info in a more human and engaging way—they prefer user’s mental processes rather than a traditional presentation of traditional forms.

Frequency

In our above discussion number 10’s site mapping plays a huge role in frequency. It relies on the content creator’s continuous content generation with those specific keywords. The third party application that automates the sitemap with detect the update and generate a whole new XML, HTML, ROX, and ZIP file. The web crawlers look for these types of files in order to gather the data then run queries that reflect your organic search and based on that they see the validity that increases or decreases your site’s ranking.

Relevance

There are many developers and SEO agents that love to get their hands dirty using the blacklisted method called cloaking. This may work for the first couple of months but once Google or Yahoo has caught on to you, they will blacklist your IP addresses as well as your URL. They may even go as far as add a warning to your site if the individual is using Chrome. It is not worth it for the long run. The relevancy of your content in what you want in search engine index is an organic process that should not be manipulated.

Competition

Competition has its pros and cons.

Pros:

  1. Learn from mistakes of your competitors. See how your competitors are marketing their product.
  2. (Remember your competitors spend good time and money in generating mistakes :)..).
  3. You are obviously on the right track because you have competitors.
  4. AB split testing has more rich data when comparing your content to your competitors.
  5. When your customers know you have competitors they begin to blog about you in comparison to your competitors.
  6. Competition can sometimes pay for itself as you can utilize the free resources such as forums and review to improve your content or product.

Cons:

  1. Competition can yield investors from investing.
  2. You will have to spend more money and time to carve your niche in the competition.
  3. You will deal with a lot of copyright, intellectual, and licensing rights and infringement.
  4. You will have to go through the patent attorney to secure your intellectual, software, or hardware property.
  5. You will spend more money on marketing and development than you can ever imagine.
  6. Your idea isn’t unique and someone has already indexed those keywords probably.
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